A24 Smashing Machine Pop-Up

A24 opened a pop-up for The Smashing Machine and wanted visitors to walk through the picture, not past a poster of it. Each room got its own look: a lightning-blue arcade around the Smashing Machine 2000 cabinet, a boxing ring under hard white top light, a poster wall washed magenta and green, and a gym dressed in warm practicals.

We designed and installed the lighting for the space, building the colour into the walls and the set pieces rather than pointing fixtures at them, so the rooms held their look from every angle the crowd could shoot from.